P
  • hey there, i'm patrick
  • FEATURED WORK
    1
  • STRATEGIC PARTNERSHIPS
    2
  • COLLABORATORS & CLIENTS
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  • TESTIMONIALS
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  • MY STORY
    5
  • WORKING TOGETHER
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  • hey there, i'm patrick
+ EXPERIENCE
+ STRATEGY
+ PRODUCT
+ DESIGN
Hey. I’m Patrick.
an end to end experience designer,

based in Melbourne, Australia & working globally.
Welcome to my portfolio.
  • FEATURED WORK
    1
ENDEAVOUR ENERGY
The case study addresses the challenge of digital cartography in developing an accessible and real-time interactive outage map. This map aims to inform users about outages and emergencies. The project also involves refreshing the website, which is guided by a lean stakeholder-led discovery approach and an ideation alignment workshop methodology.
SAMSUNG
Research & design of strategic conversion rate optimisations based on behavioural science principles, post-COVID shopping behaviour, and analytics insights, resulting in improved conversion rates and user experience.
SYDNEY AIRPORT
This case study delves into the post-COVID surge in travel and how I led efforts to frame problems, align departments, and capture the voice of post-COVID travellers. The goal was to integrate their insights into a refreshed experience for Sydney Airport..
APTAMIL
Facilitated a comprehensive website redesign for Aptamil, incorporating enhanced navigation, search, and product discovery tools. Streamlined checkout flows and used data analytics to enhance the user experience, delivering value to customers.
CENTRE FOR RESEARCH EXCELLENCE DRUGS APP
Created with input from Indigenous Australian health experts and addiction specialists, this app offers an interactive interface for users to report their drug use. Its goal is to confirm consumption patterns and risk assessments by comparing them with clinical interviews by Indigenous health professionals.
  • STRATEGIC PARTNERSHIPS
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ELEVATING YOUR PRODUCT, WEBSITE & BRAND
Together, we’ll turn your ideas into extraordinary digital products & experiences.
- CONVERSION DRIVEN WEBSITES
I specialise in crafting conversion-driven websites, meticulously designed on funnel frameworks, and informed by behavioural science principles.

I facilitate website management and development through tailored strategies that align with your analytics to ensure your business thrives online, growing smarter and faster.
- DIGITAL TRANSFORMATIONS
Let's embark on a transformative journey to redefine your digital presence and elevate user experiences comprehensively.

We'll collaboratively identify, explore, define, develop, and deliver every facet of your digital identity. These projects typically run on a 6-month timeline and involve collaboration from all areas of your organisation.
- RESEARCH AND VALIDATION
Validating your conceptual ideas, whether you're seeking funding or making internal pitches.

Together, we'll craft a roadmap, assign clear roles and responsibilities, and construct a tangible prototype to prove your concept's value and go to market strategy.
- PRODUCT DESIGN & DEVELOPMENT
From discovery to MVP, embracing the 'build-measure-learn' philosophy for rapid, hypothesis-driven prototyping.

I’ll leverage ongoing quantitative analytics to measure success and drive continuous optimisation. I work closely with development teams and scrum masters to ensure timely execution.
  • COLLABORATORS & CLIENTS
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I've been privileged to collaborate with a diverse array of clients, whom I consider strategic partners.

Here's a selection of just some of my favourite clients and most rewarding projects.
I helped Samsung create driven landing pages for Galaxy phones, service blueprints for integrated digital campaigns and more.
I analysed IKEA's Australian market, tracking user behaviour before and after website changes to enhance the shopping journey.
As a long-term client, I provided research, strategy & designs across various brands, including Karicare, Nutricia, Aptimal, Neocate, and Souvenaid.
I assisted GENEA in understanding IVF issues, validating a personalisation tool for their website.
I optimised Live in Melbourne's website, aligning content, search, and information architecture with user journeys from workshops and documents.
Transformed AGN with user insights, A/B tests, CX maps, and website audits, resulting in a 12-month UX roadmap.
Enhanced 'Fires Near Me' app with UI updates and WAGAG 2.0 support for the discovery of bushfires in real time.
I helped ACS understand how to improve their PY course by speaking to students & course providers & creating journey maps & service blueprints.
I deployed Funnelback, significantly enhancing search results relevance, resulting in substantial ROI and increased value for BCIT through site search
Digitised AFP's crime reporting, streamlining processes and optimising online capture of crucial information normally reserved for manual policing.
As a long-term client, I provided research, strategy & designs across various department, including E-Health, Cheif Scientist, Dams Safety plus many more.
I collaborated with TOMORROW startup to design and develop a client dashboard and conversion-driven landing page.
Enhanced STEGA BAR's conversions and reduced drop-offs through A/B tests and data-driven insights."
I directed research and design, skillfully guiding SEMINAL's ideation process through to the successful launch of the beta version
I integrated smart search at the University of New England, enabling instant course discovery for students.
I integrated smart search at the University of New England, enabling instant course discovery for students.
  • TESTIMONIALS
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HERE’S WHAT PEOPLE HAVE SAID ABOUT WORKING WITH ME
ALEC BARR
ALEC BARR
HEAD OF RESEARCH & AGENCY GROWTH AT ASKABLE
ALEC BARR
HEAD OF RESEARCH & AGENCY GROWTH AT ASKABLE
"Patrick is a lateral-thinking creative explorer who forges connections between departments, delivering benefits for the agency and end-users.
His adaptability and excellent craft lead to highly successful outcomes.
A personable and dedicated UX Architect recommended without hesitation."
JAMES MARAYN
JAMES MARAYN
HEAD OF PRODUCT AT CASTLE DIGITAL
JAMES MARAYN
HEAD OF PRODUCT AT CASTLE DIGITAL
"From our cutting-edge research methodologies to his ability to anticipate user needs, our partnership has been nothing short of transformative.
I'm proud to say that, thanks to our collaborative efforts, we've not only met but exceeded every design challenge thrown our way."
VIGNESH MURUGAN
VIGNESH MURUGAN
LEAD SOFTWARE ENGINEER AT SEMINAL
VIGNESH MURUGAN
LEAD SOFTWARE ENGINEER AT SEMINAL
"Working with you, as a UX lead, has been an incredible experience. Your intelligence, dedication, and collaborative spirit have truly elevated our process of building products together.
Your insights and passion for user experience have made a significant impact, and I'm grateful for the seamless partnership we've formed in creating exceptional products."
  • MY STORY
    5
Good Design is Simple in nature, yet Sophisticated in Delivery.
Once a classically trained French chef, I embarked on an extraordinary odyssey, transcending the sizzle of kitchen pots and pans to find solace in the hushed world of pens and Post-it notes. Throughout my tumultuous twenties, I roamed the kitchens of Europe, meticulously refining my culinary prowess and even securing dual citizenship in Ireland. But the siren call of Australia beckoned, leading me back to the land down under, first in Sydney and eventually settling in Melbourne.

My life unfurled as a perpetual journey. Raised in the heart of Melbourne, I found myself residing in Berlin, nestled amidst the rugged Spanish mountains, wandering the historic streets of Dublin, and immersing myself in the electric vibrancy of Sydney. This nomadic existence transformed me into a true global citizen, underscored by the presence of my second passport. In the precious moments when I'm not pursuing my professional ventures, I trade the comfort of four wheels for the thrill of two, surrendering to my unwavering passion for motorcycling. On my most epic voyage, I roared from Sydney to Melbourne in a single exhilarating day. The evenings, however, offer a contrasting pace as I dedicate myself to a furniture-making school, patiently crafting my path towards the creation of bespoke dining tables, chairs, and more.
Dyslexia, a distinctive facet of my identity, is a source of strength rather than a limitation. While I must be unwaveringly meticulous with spell checks, I thrive in the realm of public speaking engagements, in-person workshops, and any situation where people take center stage. Professionally, my journey has been a diverse and thrilling one. My expertise has been woven through a tapestry of consultancies, creative agencies, and an enthralling chapter within the startup landscape.

In my initial foray at Squiz, I primarily collaborated with government and higher education clients, specializing in Smart Search and personalization through self-segmentation. My next stop led me to CHEP, where I engaged with an eclectic array of clients, delving deep into strategy and customer experience. Here, I expanded my horizons by delving into behavioral science and gamification.

A brief stint followed at Howatson and Co before I plunged back into the startup sphere, focusing exclusively on art and intellectual property. In this venture, I dedicated myself wholly to product design and agile development, immersing myself in the digital design world, prototyping, and rapid agile development.

Today, I stand as a freelance, end-to-end experienced designer, serving as a contractor for clients across the vast expanse of Australia. My journey continues to be an unfolding narrative of growth and creativity, marked by a relentless pursuit of excellence in design and innovation.

  • WORKING TOGETHER
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Get in touch
Enjoy coffe with me
Don't hesitate to contact me for a complimentary discovery workshop
In this session, we'll expertly uncover your product's exact purpose, set clear objectives, and develop a tailored success measurement strategy for both you and your project.

My promise is to provide you with a well-defined plan, complete with actionable steps, to propel you toward an exceptional digital product.